New package design hit store shelves near YOU!
If you’ve been in the ice cream section at your local store lately, you have probably noticed that we have revamped our iconic “red round” ice cream carton with a bold, retro inspired design. The new carton design lets us showcase individual ice cream flavors with images on the front of the carton featuring the flavor inside. The red round cartons have been out for several months now and we are pleased to announce that all of our sub brands (Sherbet, No Sugar Added, Premium Lite and Nonfat Frozen Yogurt) have also switched over to the new, easier to recognize cartons and are headed to a store near you! The package may have a new look on the outside, but it will still contain the same, high quality, creamy deliciousness on the inside.
In addition to the new design, we have gone one step further by eliminating high fructose corn syrup from all ice cream recipes and inclusions.
Umpqua Dairy’s President, Doug Feldkamp said, “Our success in the ice cream category has always come from our customer’s demand for quality and great taste. We are excited to showcase our new ice cream package that combines great taste, sophistication and a nod to our heritage. We look forward to continuing to build on the success we’ve had over the last eighty-five years!”
Available in the freezer section of your favorite grocery store, the new cartons build on the successful tradition that our customers have come to expect from our family-owned dairy. Three generations of mmmmm and mmmmmore!