CONTACT:    Tamara Hamilton, Marketing Coordinator, (541) 672-2638

UMPQUA DAIRY LAUNCHES NEW DESSERT FOR HEALTH CONSCIOUS CONSUMERS

Roseburg, OR. (April 2005)-- Umpqua Dairy Products, Co., is pleased to announce the launch of its newest premium ice cream – Umpqua’s No Sugar Added (NSA), Reduced Fat Ice Cream.  Umpqua’s new ice cream is a great option for those looking to cut back on their sugar and fat intake, but not on taste.  This delicious ice cream has 50% less fat, 30% fewer calories and 75% less sugar than regular ice cream. 

An exciting secret to our new ice cream is a natural ingredient called Aura.  Aura is derived from the essence of citrus fruits and helps your taste buds eliminate the after taste of aspartame and other sugar substitutes.  Aura was developed by Danisco, a Danish company that specializes in ice cream stabilizers.  Umpqua is the first company in the United States to use this revolutionary new essence. 

Umpqua’s NSA Ice Cream is a dessert formulated for both consumers who must maintain a restricted sugar diet  and for the growing number of consumers who choose to watch their sugar and calorie intake.  A recent report from the U.S. Surgeon General finds that 61% of American adults currently meet the scientific definition of "overweight" or "obese," putting them at risk for numerous health threatening diseases.

"GREAT tasting no sugar added, reduced fat ice cream is of great interest and benefit to many health conscious consumers and Umpqua’s No Sugar Added Ice Cream delivers exactly that!”, commented Jim Myrick, Ice Cream Sales and Marketing Manager at Umpqua Dairy.

Umpqua’s NSA Ice Cream features classic flavors such as Vanilla, Strawberry Cheesecake, Chocolate Chip Mint and Rocky Road, as well as indulgent flavors such as Peanut Butter Cup and Turtle Ripple. These six delicious flavors are packaged in attractive blue and silver half gallon round containers with eye-catching UMPQUA signature ice cream graphics. 

With a proud family heritage, dating back to 1931, Umpqua Dairy Products, Co. operates as the largest family-owned dairy in southern Oregon.  Headquartered in Roseburg, Umpqua Dairy has distribution centers in Eugene, Portland, Coos Bay, Grants Pass and Klamath Falls.   The award winning line of dairy, ice cream and juice products are distributed throughout Oregon, Washington and Northern California.  A tradition of unsurpassed quality, freshness and customer service makes Umpqua Dairy the number one choice for delicious, refreshing dairy products in the northwest. For more information about Umpqua Dairy please visit our website at www.umpquadairy.com.

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