Feb 17 2009
Quality Chekd Named Umpqua Dairy as a Finalist for Harlie F. Zimmerman Marketing Award
Quality Chekd Named Umpqua Dairy Products as a Finalist for Harlie F. Zimmerman Award
(Naperville, IL) Quality Chekd Dairies announced today the selection of Umpqua Dairy Products (Roseburg, OR) as one of four finalists for the 2009 Harlie F. Zimmerman Award for marketing excellence. Named in honor of Quality Chekd’s inaugural managing director (1949 – 1980) this award recognizes as ‘Best In Class’ a company’s clearly defined marketing objectives & strategies, creative execution and measurable results.
“It is important that we create unique and memorable marketing campaigns that keep us at the top of the list when customers think about their dairy options,” said Doug Feldkamp, president of Umpqua. “Being named as a finalist for the Zimmerman Award says we’ve done a good job of achieving our objectives.”
Entries for the Harlie F. Zimmerman Award are judged by an independent panel that reviews each dairy’s marketing plan, promotional materials, merchandising programs, their ability to enhance brand awareness and generate positive sales results. Quality Chekd, a member-owned organization of independent dairy processors, will announce the finalists at its 2009 QCS Leadership Conference held April 19-23, at the Hyatt Regency Crown Center in Kansas City, MO.
“Outstanding marketing is a blend of creativity, message, and execution,” said Peter Horvath, president of Quality Chekd. “Finalists for the Zimmerman Award are those members whose creative ideas and strategic success was noteworthy, and this year Umpqua Dairy distinguished themselves at the highest levels in these areas.”
Harlie F. Zimmerman Award winners are selected based on outstanding marketing programs that meet specific sales & profit objectives through well-planned strategies and execution. Umpqua Dairy Products will receive a trophy in recognition of this achievement.